MSC Cruises is now the official cruise line of the New York Knicks. The cruise line and storied NBA franchise have reached an agreement that will include branding such as digital channels, fan activations and the very popular tee-shirt toss. The cruise line will also be involved with once in lifetime experiences for the Jr. Knicks program.
The partnership will also include community outreach and sustainability efforts. MSC plans to provide support for local families while the team will help raise money through donations to ocean conservation causes for every three-pointer made by the Knicks this season.
MSC Cruises will also be working with the Westchester Knicks and Knicks Gaming which will include signage and branding online and throughout the team’s facilities.